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Web Survey Bibliography

Title Panel and data quality: Comparing metrics and assessing claims
Year 2006
Access date 09.07.2007
Abstract

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research ? especially Internet-based market research using online access panels. While usefully drawing attention to the issue of quality, this forecast fails to draw distinctions among different types of threats, is based on scant empirical evidence, and provides clients with no way to determine how to move forward. This paper addresses these shortcomings by developing a conceptual framework that clarifies threats, using empirical evidence to determine threats levels, and offers practical suggestions for clients.

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Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
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Web survey bibliography - 2006 (98)

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